A brand new way to do finance at checkout. Yolo was going to be the latest offering from Social Money to go head to head with the likes of Klarna and Clearpay - until SM changed direction and we developed Dopple. Yolo was not only aimed at financing purchases online and instore, it would take a more ethical approach than the competition, encouraging users to grow their credit rating. Using Open banking it would protect those looking to finance their purchases and educated along the way. I developed the positioning, the look and all the comms. Web, Digital even a credit card. A lot of work went into the development of this new brand - even the flora grew on opening. A real shame that it was placed on the back burner.